After its initial implementation, Google Panda inadvertently ended up causing more harm than good for many web masters and bloggers. Due to the numerous penalties imposed by the algorithm, websites ended up losing their search engine rankings and valuable web traffic.
However, the update also naturally ended up resulting in some good particularly with regards to enhancing the web searching process. The Google Panda 4.1 was able to purge the websites which were simply cluttering the search results with low quality content.
Recovering from the Purge
If you are one of the web owners who ended up losing web traffic due to the latest algorithm update, you need not lose hope. You will be able to get yourself and your site back on those search engine rankings simply by following these easy tips to regain your website traffic. Before proceeding to the meat of the matter though, it is best if you understand just what it was that caused your website to drop in the rankings in the first place.
Websites that are most likely to lose their web traffic are those that only supply low quality content. These are the websites which essentially act as content generators without accounting for the audience’s reading experience. Spelling and grammar errors are also prevalent in many of these sites affected by the purge.
Improper SEO usage or structures are another factor which could contribute to lower rankings. Websites which are optimized using Black Hat methods are highly likely to be penalized. Additionally, those with slow loading speeds are in danger of ranking poorly.
Duplicated content or unnecessary page indexes which are searchable on Google’s search engine are also likely to lose web traffic. The Panda could significantly lower your page’s ranking if it discovers that you are being an irresponsible web owner and advertising without providing substantial content.
Steps to recover lost web traffic
Based on the factors that likely contributed to your traffic decline, your website possibly needs an entire overhaul in order to regain your spot in the search results. You simply cannot stay lazy and keep generating content like you used to.
Changing your entire blogging routine might seem like a huge feat at first. However by following these tips to regain your website traffic, you will not only be able to recover from the purge, but possibly drive more traffic to your site than ever before.
Content is everything
Writing a web post is not something that you should ever take lightly. Content is the lifeblood of your website. It is the factor most likely to affect the level of web traffic you can generate.
Creating quality content means that you should not stop at merely using targeted keywords. Though having a post that is optimized using specific keywords is the key for getting your first few page views, a post without substance will not earn any repeat visits or referrals. For that reason, one of the tips to regain your website traffic is to aim to provide your readers with spell-checked, grammatically correct, and information-rich posts.
Likewise, instead of scrimping on words, attempt to reach a significant length with each post. The reason for this is that articles which are at least 500 words or over are more likely to rank well in the search engines. They are also able to provide more detailed information and use keywords more effectively. This is a fact that many optimized blogs and pages can attest to.
Find Good Collaborators
Engaging in shady activities such as selling links or giving paid reviews are likely to negatively affect your search engine ranking. The mere association with people who willingly pay for such services will also dirty your own reputation.
In order to avoid contributing to the demise of your own website, one of the tips to regain your website traffic is that you should only create external links to similarly reputable pages and content. Similarly, you should only accept guest posts from authors who have your website’s best interests in mind. They should be trusted to supply relevant content for your specific niche or industry.