Tips to regain your website traffic after the Google Panda Update

After its initial implementation, Google Panda inadvertently ended up causing more harm than good for many web masters and bloggers. Due to the numerous penalties imposed by the algorithm, websites ended up losing their search engine rankings and valuable web traffic.


However, the update also naturally ended up resulting in some good particularly with regards to enhancing the web searching process. The Google Panda 4.1 was able to purge the websites which were simply cluttering the search results with low quality content.

Recovering from the Purge

If you are one of the web owners who ended up losing web traffic due to the latest algorithm update, you need not lose hope. You will be able to get yourself and your site back on those search engine rankings simply by following these easy tips to regain your website traffic. Before proceeding to the meat of the matter though, it is best if you understand just what it was that caused your website to drop in the rankings in the first place.

Target Websites

Websites that are most likely to lose their web traffic are those that only supply low quality content. These are the websites which essentially act as content generators without accounting for the audience’s reading experience. Spelling and grammar errors are also prevalent in many of these sites affected by the purge.

Improper SEO usage or structures are another factor which could contribute to lower rankings. Websites which are optimized using Black Hat methods are highly likely to be penalized. Additionally, those with slow loading speeds are in danger of ranking poorly.

Duplicated content or unnecessary page indexes which are searchable on Google’s search engine are also likely to lose web traffic. The Panda could significantly lower your page’s ranking if it discovers that you are being an irresponsible web owner and advertising without providing substantial content.

Steps to recover lost web traffic

Based on the factors that likely contributed to your traffic decline, your website possibly needs an entire overhaul in order to regain your spot in the search results. You simply cannot stay lazy and keep generating content like you used to.
Changing your entire blogging routine might seem like a huge feat at first. However by following these tips to regain your website traffic, you will not only be able to recover from the purge, but possibly drive more traffic to your site than ever before.

Content is everything

Writing a web post is not something that you should ever take lightly. Content is the lifeblood of your website. It is the factor most likely to affect the level of web traffic you can generate.
Creating quality content means that you should not stop at merely using targeted keywords. Though having a post that is optimized using specific keywords is the key for getting your first few page views, a post without substance will not earn any repeat visits or referrals. For that reason, one of the tips to regain your website traffic is to aim to provide your readers with spell-checked, grammatically correct, and information-rich posts.

Likewise, instead of scrimping on words, attempt to reach a significant length with each post. The reason for this is that articles which are at least 500 words or over are more likely to rank well in the search engines. They are also able to provide more detailed information and use keywords more effectively. This is a fact that many optimized blogs and pages can attest to.

Find Good Collaborators

Engaging in shady activities such as selling links or giving paid reviews are likely to negatively affect your search engine ranking. The mere association with people who willingly pay for such services will also dirty your own reputation.
In order to avoid contributing to the demise of your own website, one of the tips to regain your website traffic is that you should only create external links to similarly reputable pages and content. Similarly, you should only accept guest posts from authors who have your website’s best interests in mind. They should be trusted to supply relevant content for your specific niche or industry.

Internet Marketing Trends you Need to Know

The world has been changed forever with the advent of internet marketing. The business landscapes of almost all industries were altered. People’s lifestyles changed. There has always been a constant shift in techniques and tactics. A competitive brand cannot keep its guard down or blink an eye. In order to execute an internet marketing campaign effectively, it is necessary to observe the trends.

Here are a few internet marketing trends to help you stay on track:

Authentic content resonates better – Generally, people on the internet don’t like advertisements. Oftentimes, they see it as distractions from the content that they are really after. With the emergence of lifestyle blogs, people tend to find authentic content from first-hand experiences of other people more interesting and reliable. Basically, this is the point of content marketing. If you want to win the attention and preference of your target market, advertise to them without them knowing.

social mediaSocial media = reach – Websites are fine, emails are good, blogs are great but social media will almost always give you the farthest reach you can get out of the internet. Nevertheless, it still depends on how you manage your social media accounts, but ultimately, when you do it correctly, social media allows you to share your content across different platforms instantly and in real-time. Your target market is already on Facebook, Twitter, Instagram, YouTube, Snapchat, and many others. All you have to do is to communicate with them by presenting an effective content.

While social media has already proved its power and it is commonly used by brands, it is important to keep in mind that there are always new social media sites. The brands that are always ready and the ones that get to establish themselves quickly usually get more positive response.

Less is better. The internet is cluttered with all kinds of information – some are useful many are just plain junk. People are never patient enough to give chance to content that does not immediately stand out. The competition for click-worthy content is in its all-time high. If you want to get the attention of your target market, be witty and clever enough to put it in a few words.

Images rule – As mentioned earlier, people will not waste time to look at content that is not striking. Obviously if it’s a battle of who gets the attention between text and image – text loses. Visuals are more attractive than letters. Mobile apps, such as Pinterest, Instagram and Snapchat, that are all image-based social media sites prove this to be true.

However, the smart combination of images and text works! It will be a good idea to transform your lengthy ad copies into interesting images with minimal text.

seoSEO is not optional – A lot of companies would dismiss the idea of even just learning about this. Maybe because just by the sound of it, it seems complicated, but if you come to think of it, SEO is very important. No matter how good your content is, if you are stuck on the 17th page of Google search list, it will be hard to reach your target market. Simple strategies identifying and repeating the correct keywords enough times and coming up with a SEO-friendly META data will get you more reach.

Internet marketing is pretty much like traditional marketing. There are endless ways to convince people to buy your product or avail of your service but basically, you will have to first make them aware that you exist and second, give them enough reason to trust you with their money. With these trends enumerated above, you are pretty much doing those fundamental marketing processes above.

Determining the Suitable Model and Fees for your SEO Service

Anyone  in  the  business  world,  new  or  not,  should  know  the  importance  of  hiring  the  ideal  SEO  service,  which  can  stir  the  business  to  the  right  direction.    If  you  are  a  fresh  entrepreneur,  then  it  is  prudent  to  acquire  the  right  information  regarding  the  most  suitable  SEO  model  for  your  business  and  the  fees  that  most  businessmen  usually  pay  for  their  chosen  model.

SEOMost  business  owners,  who  did  not  do  proper  research,  don’t  have  an  idea  regarding  the  cost  or  the  right  fee  for  their  SEO  needs  and  which  model  is  the  most  suitable  for  their  business.    Understand  that  if  you  have  a  limited  budget,  then  you  might  not  have  enough  freedom  to  choose  the  most  suitable  SEO  model  but  you  could  still  get  the  right  exposure  to  rank  your  business  (just  don’t  expect  too  much).

Finding  the  best  SEO service  provider  for  your  business  is  an  investment  that  you  and  your  business  would  benefit  from  for  a  long  time.

Fees  to  Expect

There  are  several  SEO  providers  and  expect  them  to  give  different  fees  for  their  services.    There  are  providers  that  provide  cheap  service,  but  won’t  be  able  to  give  you  the  results  you  expect.    There  are  expensive  SEO  providers,  with  good  reputation,  that  can  help  put  your  business  on  a  good  spot  in  the  search  list  for  a  long  time.

There  are  business  owners  who  hire  SEO  company  on  monthly  basis  (the  included  services  depend  on  a  particular  SEO  provider).    The  usual  fee  of  monthly  retainers  is  between  $600  and  $6,000.    The  fee  depends  on  the  kind  of  SEO  services,  size  of  the  project  or  business,  scope  or  extent  of  the  project,  and  expected  results.

There  are  certain  types  of  business  that  need  full  service  SEO  to  get  the  right  amount  of  traffic,  conversion,  and  exposure.    Most  businessmen  who  treat  their  SEO  payment  as  part  of  their  investment  enjoy  more  profits  and  benefits.

There  are  businessmen  who  are  always  too  careful  and  refuse  to  take  risks.    Businessmen  could  avail  individual  professional  SEO  services  that  could  drive  traffic  to  their  business  website.    Providing  quality  content  to  the  business  website  can  entice  the  visitors  or  target  clients  to  come  and  visit  more  often.

The  usually  fee  for  quality  content  writing  is  between  $.10  and  $.50  per  word.    The  usual  fee  for  site  content  audit  and  link  profile  is  between  $400  and  $700  each.

There  are  providers  that  accept  customized  projects  that  usually  cost  between  $950  and  $25,000  (or  more).    Some  of  the  projects  may  seem  costly,  but  big  businesses  that  get  pure  benefits  and  advantages  from  their  optimized  website  regard  it  as  part  of  their  investment.

SEO  providers  also  accept  hourly  consulting  and  they  usually  charge  between  $100  and  $500  per  hour.    The  client  can  ask  anything  and  everything  that  he  or  she  needs  to  know  about  the  best  way  to  optimize  his  or  her  business  site.

If  you  are  a  fresh  entrepreneur  who  intends  to  fight  the  giant  competitors  head  on  (without  even  considering  site  optimization),  then  you  might  find  yourself  being  devoured  alive.    These  giants  have  able  to  stay  for  so  long  in  the  business  because  they  already  know  what  to  do  to  get  the  right  exposure  and  attract  the  right  clients.    Rest  assured  that  behind  them  is  the  best  SEO  service  provider  they  can  trust.

The  Monthly  Retainer

Businessmen  who  are  paying  a  monthly  retainer  for  their  SEO  needs  can  be  certain  to  get  an  optimized  website  with  good  traffic  and  exposure  all  the  time.    Most  business  owners  prefer  hiring  a  monthly  retainer  to  make  sure  that  their  site  will  operate  smoothly,  and  will  give  them  a  fast  return  of  investment.    Monthly  retainers  usually  do  on-site  enhancements,  press  releases,  analytics,  site  optimization,  link  building,  and  keyword  research.

The  disadvantage  of  having  a  monthly  retainer  could  be  the  cost.    The  fee  depends  on  the  SEO  provider  that  the  businessman  hired.    There  are  providers  that  could  deliver  what  they  promised  to  deliver,  and  there  are  providers  that  could  only  give  a  so-so  service.    A  businessman  usually  needs  to  wait  for  six  months  to  see  if  the  provider  that  he  hired  could  really  give  the  things  that  they  agreed  upon.

The  Project-Based

On  a  project-based  SEO  deal,  the  provider  agrees  to  create  the  most  effective  SEO  design  to  meet  the  target  of  their  client.    The  project  is  customized  to  the  needs  of  the  client.    Each  design  is  practically  unique  to  a  particular  client.

The  price  of  the  project  depends  on  the  things  that  the  client  wants  to  include.    Typically,  professional  SEO  services  offer  a  base  package  and  each  addition  that  the  client  makes  means  additional  fee.    Some  clients  prefer  project  based  because  they  only  need  to  pay  for  the  things  that  their  site  needs.    A  client  can  commission  another  project  if  he  or  she  feels  like  changing  something  in  the  current  set  up.

The  Contract-Based

In  contract-based,  the  client  can  choose  from  the  selection  of  bundled  services  offered  by  the  provider  within  a  certain  period.    The  bundled  package  could  be  SEO  site  audit,  reports,  and  measurement  of  site’s  strengths  and  weaknesses.    The  site  audit  determines  the  most  suitable  keyword  for  the  site  to  generate  the  needed  amount  of  traffic  to  the  site.

Clients  have  the  opportunity  to  test  the  real  ability  of  their  chosen  SEO  company  in  a  contact  basis.    They  can  weigh  whether  to  hire  the  provider  on  a  regular  basis  or  look  for  another.

Consultation  per  Hour

Clients  who  choose  to  optimize  their  own  site  prefer  hourly  consulting.    They  can  ask  advice  or  clarifications  regarding  the  things  they  intend  to  do  with  their  site.    Clients  with  a  limited  budget  or  those  who  wish  to  do  everything  on  their  own  benefit  a  lot  from  hourly  consulting.

Getting  the  right  SEO  service  is  a  wise  move  for  business  owners  to  take.    SEO  can  still  create  a  huge  impact  in  making  the  business  grow.

Authority and Relevance Matters Most of All With SEO

SEOThere are a lot of different pieces that come together with SEO today. In some ways it can get convoluted, and many people realize that too late. You could find yourself swimming in the middle of opportunity and the next minute, search engines can completely freeze you out. Some think of optimization as an art form and it truly can be that. In fact, it’s better to think of it as an art rather than science. The reason why that is simple, science tests and proves theories right or wrong. In the world of internet marketing, you cannot afford to be wrong. When you’re wrong, you lose financial gains fast. It’s for that reason that you need to consider authority and relevance as the top tiers of your strategy. Without them at the helm, you’re going to find yourself losing market share faster than fast.

Not Everyone is A Master of Authority

Authority modules are important when you’re working with optimization. However, you should know that there’s no real “mastery” of this element. Yes, there are ways that you can implement certain elements of the process, but to say that you’ve mastered it is a bit bolder than most dare say. It’s for that reason that authority matters a great deal, but not in the traditional sense. You need to ensure that whenever you’re hiring someone or working on this type of internet marketing protocol, that it comes alongside a great deal of conscious effort. If one is not putting in a certain nuanced approach to the methodologies needed to create traffic, then everything falls apart. Authority placement requires careful observation and implementation. Without that, everything is for not.

The Problem With Science

Search engine algorithms can be looked upon as science, but in the end, do not look at SEO without the point of relevance. The formulas that some marketers are coming up with don’t work, because the algorithms that search engines use today are not set in stone like math. They are flexible, and allow for multiple answers. It’s for that reason that someone can set up a blog and gain a huge following, while others can build an ecommerce site that should draw a lot of attention and receive nothing. The playing field is leveled based on popularity, authority, and relevance, not a scientific formula. The minute you start to subscribing to the notion that SEO is some sort of math problem that can be solved based solely on numbers, is the minute that you’ll start losing huge.

The Relationship of Relevancy

Here is the one thing that many people get wrong. Relevancy is not a matter of just picking the correct keywords for your business’s website. You need to pick the right words that will work within the context of search results and human interest. Too often people focus on what the robots are going to pull through with, and not what users are going to want to read. If you want popularity and authority on your sites, you’ll need to know how to use keywords that relate to the market in a very “dictionary” way. Webmasters that don’t think like the end user, usually come up with terrible ideas for implementing proper marketing strategies. Be careful when setting things up in regards to relevant keyword placement and suggestions.

SEO is not something that can be done and forgotten. It’s a matter of working with a variety of different components and seeing it through in a much nuanced manner. Treating it like science, or some sort of math equation will only suffice in frustrating you when the results don’t match the work you’re putting into it.