The world has been changed forever with the advent of internet marketing. The business landscapes of almost all industries were altered. People’s lifestyles changed. There has always been a constant shift in techniques and tactics. A competitive brand cannot keep its guard down or blink an eye. In order to execute an internet marketing campaign effectively, it is necessary to observe the trends.
Here are a few internet marketing trends to help you stay on track:
Authentic content resonates better – Generally, people on the internet don’t like advertisements. Oftentimes, they see it as distractions from the content that they are really after. With the emergence of lifestyle blogs, people tend to find authentic content from first-hand experiences of other people more interesting and reliable. Basically, this is the point of content marketing. If you want to win the attention and preference of your target market, advertise to them without them knowing.
Social media = reach – Websites are fine, emails are good, blogs are great but social media will almost always give you the farthest reach you can get out of the internet. Nevertheless, it still depends on how you manage your social media accounts, but ultimately, when you do it correctly, social media allows you to share your content across different platforms instantly and in real-time. Your target market is already on Facebook, Twitter, Instagram, YouTube, Snapchat, and many others. All you have to do is to communicate with them by presenting an effective content.
While social media has already proved its power and it is commonly used by brands, it is important to keep in mind that there are always new social media sites. The brands that are always ready and the ones that get to establish themselves quickly usually get more positive response.
Less is better. The internet is cluttered with all kinds of information – some are useful many are just plain junk. People are never patient enough to give chance to content that does not immediately stand out. The competition for click-worthy content is in its all-time high. If you want to get the attention of your target market, be witty and clever enough to put it in a few words.
Images rule – As mentioned earlier, people will not waste time to look at content that is not striking. Obviously if it’s a battle of who gets the attention between text and image – text loses. Visuals are more attractive than letters. Mobile apps, such as Pinterest, Instagram and Snapchat, that are all image-based social media sites prove this to be true.
However, the smart combination of images and text works! It will be a good idea to transform your lengthy ad copies into interesting images with minimal text.
SEO is not optional – A lot of companies would dismiss the idea of even just learning about this. Maybe because just by the sound of it, it seems complicated, but if you come to think of it, SEO is very important. No matter how good your content is, if you are stuck on the 17th page of Google search list, it will be hard to reach your target market. Simple strategies identifying and repeating the correct keywords enough times and coming up with a SEO-friendly META data will get you more reach.
Internet marketing is pretty much like traditional marketing. There are endless ways to convince people to buy your product or avail of your service but basically, you will have to first make them aware that you exist and second, give them enough reason to trust you with their money. With these trends enumerated above, you are pretty much doing those fundamental marketing processes above.